Copycat competition NEVER allows you to distinguish yourself and your business in your marketplace! Too often, a business will attempt to compete in their marketplace by surveying the competition and matching their performance and offerings. They will then do their … Continued
Often, when we look at improving our marketing to boost our distinction in our marketplace, we fail to look first at ourselves to understand how we can improve ourselves first. In fact, we may not even consider that there is … Continued
Yes, of course, we should be saying, “Thank You,” but what two are often more important? Any idea what those 2 words are? Do you emphasize them to your staff? Check out what @scottmckain says about them.#HotelMarketingDominator https://t.co/cpltaKB8u6 — Hotel … Continued
Imagine that you are having an event at your hotel. A guest has scheduled a reception in a meeting room for a group of local business representatives or wedding guests and the nearby restrooms for their guests are NOT pristine. … Continued
What are you missing? If the professionals in customer support make these mistakes, it is even easier for the rest of us to make them. And we certainly will, UNLESS we pay close attention making it a … Continued
You cannot afford for your guest to expect to have a mediocre visit at your hotel! Part of the outside appearance of your facility is the lawn around it. In this example, on the left, the winter lawn is brown … Continued
You cannot afford for your guest to expect to have a mediocre visit at your hotel! How can you favorably influence your guests at the subconscious level upon their arrival? Improve your business’s appearance from the outside in! Start with … Continued
Harvard professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. While that may appear to be a very large amount of activity over which we are not in conscious control, it … Continued
If we were to name the single characteristic that made the biggest difference between success and failure of a marketing program, it would be perseverance. Often, a marketing program is designed and implemented in a satisfactory manner. However, before the … Continued
One of the biggest fundamental marketing mistakes business owners make, regardless of their business type, is fragmented marketing. They do Program 1 for awhile, then Program 2 for awhile, and Program 3 for awhile never following through with perseverance … Continued
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