Are Your People Really Presenting Your Business As They Should? First Impressions!

Are you losing business because the FIRST THING your customers hear from you barely acknowledges their existence? You as an owner or manager may not fully recognize how important a turn-off such a damaging interaction can be for your hospitality … Continued

Distinction in the Marketplace is Just That! Exceptional Distinction!

Distinction in the marketplace is just that! Truly Exceptional Distinction! The very profitable goal of distinction for your hotel, motel, or bed and breakfast begins with making your facility clearly the very best in your market area. In making your … Continued

Your Hotel’s Distinction May Mean Disrupting The Hospitality Marketplace in Your Local Market

  Wikipedia does a good job of describing the theory of Disruption. “Disruptive innovation is a term in the field of business administration which refers to an innovation that creates a new market and value network and eventually disrupts an … Continued

Do 1- And 2-Star Guests Expect Too Much And Complain Too Much On TripAdvisor?

What happens when your hotel or motel gets too many unfavorable reviews on sites like TripAdvisor? You may wish you did not have a TripAdvisor Business Account.  You may want to simply delete it. You can’t delete your TripAdvisor Business … Continued

Don’t Confuse A Dominator With Domineering In Hotel Marketing

Too often, we may confuse domination with domineering. They are very different terms. Domination implies overlooking from a superior elevation or command because of superior height or position. It does not imply a nefarious or hostile action or position. Domineering, … Continued

Special St. Patrick’s Day Celebration Packages For Your Hotel

Saint Patrick’s Day Celebration:  Your Hotel’s Opportunity Many operators of hotels, motels, and Bed and Breakfasts overlook the great opportunities to take advantage of well-publicised celebrations.  With nationally (internationally) promoted celebrations, there is a built-in opportunity for you to easily … Continued

Are You Guilty of Making Your Hotel Look Like a “Horse Meat Syndrome” Facility?

Unfortunately, some hotel and motel owners seem determined to lower their facilities to the lowest possible level in their marketplaces. This is NOT the market position that represents the sort of “distinction” ANY hotelier would ever want his or her … Continued

The Best Hotel Stay of Your Life!

WOW! Scott McKain does it again!  He is the specialist in Marketing with Distinction. As he points out, though this experience was over-the-top, you will be miles ahead in distinguishing your inn in your marketplace, if you pick one thing … Continued

Quickly Establish Distinction for Your Business in Your Marketplace!

A major part of Pull (or subliminal) Marketing is properly appealing to your customers. Scott McKain has continued to shed compelling light on business successes and failures as he shares his thoughts on marketing. They are timeless and generic. He … Continued