If we were to name the single characteristic that made the biggest difference between success and failure of a marketing program, it would be perseverance. Often, a marketing program is designed and implemented in a satisfactory manner. However, before the … Continued
One of the biggest fundamental marketing mistakes business owners make, regardless of their business type, is fragmented marketing. They do Program 1 for awhile, then Program 2 for awhile, and Program 3 for awhile never following through with perseverance … Continued
Unfortunately, many businesses do marketing in a very fragmented way. They have no comprehensive marketing plan for their businesses. As a result, they do one project–perhaps an expensive one–then another. Their projects are not designed to fit into a more … Continued
Any marketing program you set up MUST be designed so you can directly measure its results. So many dollars are spent by businesses simply hoping they will produce an improved profit. However, they fail to set up ways to measure … Continued
A definition of marketing — The presentation of a product or service that solves a problem for the potential purchaser. Until a person solves another person’s problem, no money changes hands–there is no commerce. This may seem entirely too simple, … Continued
Welcome to Hotel Marketing Dominator! Is your hotel struggling to remain profitable? Is it already running at a deficit in this difficult economy? DO NOT wait day in and day out desperately hoping for improvement! MAKE that improvement happen! You … Continued