Big Hotels: 5 takeaways on the state of revenue management … Good for Small Hotels, Too.

But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data.  While … Continued

Are Your “Customer Satisfaction Surveys” Irritating Your Hotel Guests?

Initially, short customer satisfaction surveys were very popular … in 2003. As Scott McKain of Create Distinction points out, even the inventor of the idea, Fred Reichheld, wishes it would go away.  It seems that anything we do on the Internet … Continued

Tip: Develop Raffles For Wonderful Prizes For Your Hotel And Make Amazing Events Out Of The Process.

To promote your business have raffles where every guest’s name, for stays in a particular time-frame, goes into the drawing.  Make the drawing a special event at your inn and invite the whole community to the drawing.  Be sure that … Continued

Be Distinct In Your Marketplace. Don’t Drown In The Sameness Of Your Competition!

Scott McKain points out that when all businesses around you are the same, it is not all that difficult to stand out or present your distinction to the potential guests in your market area. Of course, once you have taken … Continued

Secret: How To Distinguish Your Inn In Your Marketplace

Personality – the magic element that connects you with your target audience and differentiates you in a unique way from your competitors. Don’t sell hotel rooms, but instead sell character, personality, and spirit – the traits of great hospitality. Captivate … Continued

Use Airbnb To Fill Your Hotel AND Pay Lower Commissions!

How about paying lower commissions for 3rd party reservations? There is official concern from the hotel industry about losing business to Airbnb. Not only are hotels losing a lot of money to Airbnb, but more and more hotels, motels, and … Continued

TIP: How To Fill Your Hotel One Weekend Every Month

How would you like your hotel one weekend every month with National Guard soldiers? You should be thrilled with that thought! Having your hotel or motel full one weekend each month with National Guard soldiers is a great way to … Continued

Is Local Marketing Still Important?

Now More Than Ever! In the history of hotel and motel management, it was known that local marketing was the life’s blood  of the industry.  Owners and managers all well understood that schmoozing the local businesses was important.  That and … Continued

Create That ‘We’ve Been Expecting You’ Guest Experience

We have all heard how important a first impression is and how you never have an opportunity to make one a second time. Scott McKain, the Master of Distinction, points that out so successfully. The latest Daily Dispatch of Distinction! … Continued

12 Things Your Customers Really Wish You Knew About Them

When you haven’t asked your customers, you don’t really know what they want.  Here is a great view from– Mary Shulzhenko Assistant Marketing Director at Provide Support, LLC Mary is an Assistant Marketing Director at Provide Support, LLC. She is … Continued

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