Big Hotels: 5 takeaways on the state of revenue management … Good for Small Hotels, Too.

But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data.  While … Continued

Meet Your Competition And Add A Little More . . . A Guaranteed Way To Fail!

Copycat competition NEVER allows you to distinguish yourself and your business in your marketplace! Too often, a business will attempt to compete in their marketplace by surveying the competition and matching their performance and offerings.  They will then do their … Continued

Are Your “Customer Satisfaction Surveys” Irritating Your Hotel Guests?

Initially, short customer satisfaction surveys were very popular … in 2003. As Scott McKain of Create Distinction points out, even the inventor of the idea, Fred Reichheld, wishes it would go away.  It seems that anything we do on the Internet … Continued

Increase Direct Bookings By Adding Pages Of Local Interest To Your Website.

Take advantage of local searches and items of interest by putting up pages on your website that feature local interest items. Every area has local items of interest. There may be seasonal events, sight-seeing attractions, interesting areas to be visited, … Continued

Does Your Meeting Area Project A Radiant Distinction Reflective Of Your Hotel?

Besides being clean, attractive, and up-to-date, does it have the higher tech features that are needed and desirable by those who will use your meeting space?   A high-speed Wi-Fi for the participants which is also free builds the relationship … Continued

Tip: Develop Raffles For Wonderful Prizes For Your Hotel And Make Amazing Events Out Of The Process.

To promote your business have raffles where every guest’s name, for stays in a particular time-frame, goes into the drawing.  Make the drawing a special event at your inn and invite the whole community to the drawing.  Be sure that … Continued

Be Distinct In Your Marketplace. Don’t Drown In The Sameness Of Your Competition!

Scott McKain points out that when all businesses around you are the same, it is not all that difficult to stand out or present your distinction to the potential guests in your market area. Of course, once you have taken … Continued

Secret: How To Distinguish Your Inn In Your Marketplace

Personality – the magic element that connects you with your target audience and differentiates you in a unique way from your competitors. Don’t sell hotel rooms, but instead sell character, personality, and spirit – the traits of great hospitality. Captivate … Continued

Use Airbnb To Fill Your Hotel AND Pay Lower Commissions!

How about paying lower commissions for 3rd party reservations? There is official concern from the hotel industry about losing business to Airbnb. Not only are hotels losing a lot of money to Airbnb, but more and more hotels, motels, and … Continued

TIP: How To Fill Your Hotel One Weekend Every Month

How would you like your hotel one weekend every month with National Guard soldiers? You should be thrilled with that thought! Having your hotel or motel full one weekend each month with National Guard soldiers is a great way to … Continued

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