Big Hotels: 5 takeaways on the state of revenue management … Good for Small Hotels, Too.

But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data.  While … Continued

Are Your “Customer Satisfaction Surveys” Irritating Your Hotel Guests?

Initially, short customer satisfaction surveys were very popular … in 2003. As Scott McKain of Create Distinction points out, even the inventor of the idea, Fred Reichheld, wishes it would go away.  It seems that anything we do on the Internet … Continued

Does Your Meeting Area Project A Radiant Distinction Reflective Of Your Hotel?

Besides being clean, attractive, and up-to-date, does it have the higher tech features that are needed and desirable by those who will use your meeting space?   A high-speed Wi-Fi for the participants which is also free builds the relationship … Continued

Tip: Develop Raffles For Wonderful Prizes For Your Hotel And Make Amazing Events Out Of The Process.

To promote your business have raffles where every guest’s name, for stays in a particular time-frame, goes into the drawing.  Make the drawing a special event at your inn and invite the whole community to the drawing.  Be sure that … Continued

What Two Words Should We Be Saying To Customers?

Yes, of course, we should be saying, “Thank You,” but what two are often more important? Any idea what those 2 words are? Do you emphasize them to your staff? Check out what @scottmckain says about them.#HotelMarketingDominator https://t.co/cpltaKB8u6 — Hotel … Continued

Secret: How To Distinguish Your Inn In Your Marketplace

Personality – the magic element that connects you with your target audience and differentiates you in a unique way from your competitors. Don’t sell hotel rooms, but instead sell character, personality, and spirit – the traits of great hospitality. Captivate … Continued

12 Things Your Customers Really Wish You Knew About Them

When you haven’t asked your customers, you don’t really know what they want.  Here is a great view from– Mary Shulzhenko Assistant Marketing Director at Provide Support, LLC Mary is an Assistant Marketing Director at Provide Support, LLC. She is … Continued

Creating Distinction in Your Marketplace

Are you failing? How do you distinguish your business in the marketplace?  You may say you try to exceed your customers’ expectations. How can you “exceed customer expectations”?  If you were asked what your customers’ expectations are, how would you … Continued

Quickly Establish Distinction for Your Business in Your Marketplace!

A major part of Pull (or subliminal) Marketing is properly appealing to your customers. Scott McKain has continued to shed compelling light on business successes and failures as he shares his thoughts on marketing. They are timeless and generic. He … Continued

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