Wikipedia does a good job of describing the theory of Disruption. “Disruptive innovation is a term in the field of business administration which refers to an innovation that creates a new market and value network and eventually disrupts an … Continued
Email is One of the Most Neglected Marketing Tools. Email is one of the best ways to welcome your customers and stay in contact with them offering special packages on their return visits. To set up email campaigns, you will … Continued
How You Can Use The Email Facility In Your Hotel Management Software. Most, if not all, hotel management software packages contain an email module allowing your business to do some very sophisticated email marketing. However, in many hotels, motels, and … Continued
Initially, short customer satisfaction surveys were very popular … in 2003. As Scott McKain of Create Distinction points out, even the inventor of the idea, Fred Reichheld, wishes it would go away. It seems that anything we do on the Internet … Continued
Saint Patrick’s Day Celebration: Your Hotel’s Opportunity Many operators of hotels, motels, and Bed and Breakfasts overlook the great opportunities to take advantage of well-publicised celebrations. With nationally (internationally) promoted celebrations, there is a built-in opportunity for you to easily … Continued
A major part of Pull (or subliminal) Marketing is properly appealing to your customers. Scott McKain has continued to shed compelling light on business successes and failures as he shares his thoughts on marketing. They are timeless and generic. He … Continued
When you haven’t asked your customers, you don’t really know what they want. Here is a great view from– Mary Shulzhenko Assistant Marketing Director at Provide Support, LLC Mary is an Assistant Marketing Director at Provide Support, LLC. She is … Continued
You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand! … Continued
Qualtric has published its 2017 Hotel Pain Index and the results are revealing. 2017 Hotel Pain Index details what makes positive, negative stays: Qualtric’s 2017 Hotel Pain Index goes through what makes a bad hotel experience, what makes a … Continued
How do rules and systems differ from customer satisfaction? Rules and systems are focused on what the company wants. This focus thinks only of the needs and desires of the company often to the nearly complete disregard for the best … Continued
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