Are Your People Really Presenting Your Business As They Should? First Impressions!

Are you losing business because the FIRST THING your customers hear from you barely acknowledges their existence? You as an owner or manager may not fully recognize how important a turn-off such a damaging interaction can be for your hospitality … Continued

Your Hotel’s Distinction May Mean Disrupting The Hospitality Marketplace in Your Local Market

  Wikipedia does a good job of describing the theory of Disruption. “Disruptive innovation is a term in the field of business administration which refers to an innovation that creates a new market and value network and eventually disrupts an … Continued

Do 1- And 2-Star Guests Expect Too Much And Complain Too Much On TripAdvisor?

What happens when your hotel or motel gets too many unfavorable reviews on sites like TripAdvisor? You may wish you did not have a TripAdvisor Business Account.  You may want to simply delete it. You can’t delete your TripAdvisor Business … Continued

Are Your “Customer Satisfaction Surveys” Irritating Your Hotel Guests?

Initially, short customer satisfaction surveys were very popular … in 2003. As Scott McKain of Create Distinction points out, even the inventor of the idea, Fred Reichheld, wishes it would go away.  It seems that anything we do on the Internet … Continued

Special St. Patrick’s Day Celebration Packages For Your Hotel

Saint Patrick’s Day Celebration:  Your Hotel’s Opportunity Many operators of hotels, motels, and Bed and Breakfasts overlook the great opportunities to take advantage of well-publicised celebrations.  With nationally (internationally) promoted celebrations, there is a built-in opportunity for you to easily … Continued

Are You Guilty of Making Your Hotel Look Like a “Horse Meat Syndrome” Facility?

Unfortunately, some hotel and motel owners seem determined to lower their facilities to the lowest possible level in their marketplaces. This is NOT the market position that represents the sort of “distinction” ANY hotelier would ever want his or her … Continued

The Best Hotel Stay of Your Life!

WOW! Scott McKain does it again!  He is the specialist in Marketing with Distinction. As he points out, though this experience was over-the-top, you will be miles ahead in distinguishing your inn in your marketplace, if you pick one thing … Continued

12 Things Your Customers Really Wish You Knew About Them

When you haven’t asked your customers, you don’t really know what they want.  Here is a great view from– Mary Shulzhenko Assistant Marketing Director at Provide Support, LLC Mary is an Assistant Marketing Director at Provide Support, LLC. She is … Continued

Hurricane Irma Evacuees and Recovery in Florida–Your Hotel’s Role

You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand … Continued

Hurricane Harvey Evacuees and Recovery in Texas–Your Hotel’s Role

You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand! … Continued