Are you losing business because the FIRST THING your customers hear from you barely acknowledges their existence? You as an owner or manager may not fully recognize how important a turn-off such a damaging interaction can be for your hospitality … Continued
Distinction in the marketplace is just that! Truly Exceptional Distinction! The very profitable goal of distinction for your hotel, motel, or bed and breakfast begins with making your facility clearly the very best in your market area. In making your … Continued
What happens when your hotel or motel gets too many unfavorable reviews on sites like TripAdvisor? You may wish you did not have a TripAdvisor Business Account. You may want to simply delete it. You can’t delete your TripAdvisor Business … Continued
Initially, short customer satisfaction surveys were very popular … in 2003. As Scott McKain of Create Distinction points out, even the inventor of the idea, Fred Reichheld, wishes it would go away. It seems that anything we do on the Internet … Continued
Unfortunately, some hotel and motel owners seem determined to lower their facilities to the lowest possible level in their marketplaces. This is NOT the market position that represents the sort of “distinction” ANY hotelier would ever want his or her … Continued
WOW! Scott McKain does it again! He is the specialist in Marketing with Distinction. As he points out, though this experience was over-the-top, you will be miles ahead in distinguishing your inn in your marketplace, if you pick one thing … Continued
You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand … Continued
You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand! … Continued
Qualtric has published its 2017 Hotel Pain Index and the results are revealing. 2017 Hotel Pain Index details what makes positive, negative stays: Qualtric’s 2017 Hotel Pain Index goes through what makes a bad hotel experience, what makes a … Continued
How do rules and systems differ from customer satisfaction? Rules and systems are focused on what the company wants. This focus thinks only of the needs and desires of the company often to the nearly complete disregard for the best … Continued
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