Distinction in the Marketplace is Just That! Exceptional Distinction!

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Distinction in the marketplace is just that! Truly Exceptional Distinction!

The very profitable goal of distinction for your hotel, motel, or bed and breakfastEvery area has local items of interest. There may be seasonal events, sight-seeing opportunities, interesting areas to be visited, or activities such as vocal performances or repertory theaters. All these can be written about. These will increase your online search visibility. You may be able to get people associated with those features to write the artiles for you. begins with making your facility clearly the very best in your market area.

In making your hotel one of distinction, there is no substitute for excellence! Only the best is good enough!  Excellence for your inn begins from the ground up and from the outside in!

It is this mindset and performance standard that will undoubtedly position your facility in your local marketplace. Nothing else will do!  Anything less WILL fail!

Your inn must be clearly the best in its appearance as anyone drives up to your facility. It needs to have a “wow factor“ as a person approaches from the front or either side of your facility.

Think about it for a moment. If you were a motel customer would you not be impressed with a clean, well-painted exterior, well-cared for landscaping with all dead shrubs replaced, and a weed-free green lawn that is obviously well cared for to present the best image in the entire community?

Of course, you would!

THAT is the image that you wish to present!

From their first sight of your facility, you want your customers to anticipate the wonderful experience they will have when they check into your inn!

Consider the Disney Brand.

As you approach Walt Disney World in Orlando, FL, or Disneyland in  Anaheim, CA, the view on the horizon is one of enchantment. Their tagline is the “Power of Magic!”  And the magic continues throughout your visit.  This is by careful design and it works!  It works on our psyches!

And it only gets better as you enter the park. All the facilities have excellent and flawless coats of paint.  All the lawns and landscaping are meticulously maintained.  There is continuous cleaning and trash pickup including all the restrooms.

Of course, the ticket personnel are very welcoming and cheerful.  But notice how ALL the trash is continuously being picked up by cheerful park attendants.  And everyone in between exhibits the same exceptional presentation of themselves and the theme park emphasizing the Power of Magic.

If you and your family do not have an exceptional visit to one of Disney’s theme parks, it is likely something in you and your family that interfered with it.

How does this apply to your inn in your marketplace no matter how small?

The Disney principles apply to your local business in nearly every way.  They all embody and present distinction and excellence in every way!  THAT is what you want to do with your facility.  You want to apply the same principles to your business.

  1. Surroundings
  2. Exterior
  3. Interior
  4. Service
  5. Community

Each of these categories is very important in your program of distinction in your marketplace.

 

Here is to your facility being the dominant, most successful hotel business in your marketplace!

May you have a wonderfully profitable business!
Your Hotel Marketing Dominator Team
Robbie Meek and Paul Elliott