Big Hotels: 5 takeaways on the state of revenue management … Good for Small Hotels, Too.

But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data.  While … Continued

Meet Your Competition And Add A Little More . . . A Guaranteed Way To Fail!

Copycat competition NEVER allows you to distinguish yourself and your business in your marketplace! Too often, a business will attempt to compete in their marketplace by surveying the competition and matching their performance and offerings.  They will then do their … Continued

Increase Direct Bookings By Adding Pages Of Local Interest To Your Website.

Take advantage of local searches and items of interest by putting up pages on your website that feature local interest items. Every area has local items of interest. There may be seasonal events, sight-seeing attractions, interesting areas to be visited, … Continued

Does Your Meeting Area Project A Radiant Distinction Reflective Of Your Hotel?

Besides being clean, attractive, and up-to-date, does it have the higher tech features that are needed and desirable by those who will use your meeting space?   A high-speed Wi-Fi for the participants which is also free builds the relationship … Continued

Tip: Develop Raffles For Wonderful Prizes For Your Hotel And Make Amazing Events Out Of The Process.

To promote your business have raffles where every guest’s name, for stays in a particular time-frame, goes into the drawing.  Make the drawing a special event at your inn and invite the whole community to the drawing.  Be sure that … Continued

Be Distinct In Your Marketplace. Don’t Drown In The Sameness Of Your Competition!

Scott McKain points out that when all businesses around you are the same, it is not all that difficult to stand out or present your distinction to the potential guests in your market area. Of course, once you have taken … Continued

TIP: How To Fill Your Hotel One Weekend Every Month

How would you like your hotel one weekend every month with National Guard soldiers? You should be thrilled with that thought! Having your hotel or motel full one weekend each month with National Guard soldiers is a great way to … Continued

Tip: How To Make Your Ads Perform Better In Your Local Market

Are your local ads failing? While there is much less print advertising in marketing these days, there are still some very good reasons to use print ads and very good ways to do so. You can also use these universal … Continued

Is Local Marketing Still Important?

Now More Than Ever! In the history of hotel and motel management, it was known that local marketing was the life’s blood  of the industry.  Owners and managers all well understood that schmoozing the local businesses was important.  That and … Continued

Create That ‘We’ve Been Expecting You’ Guest Experience

We have all heard how important a first impression is and how you never have an opportunity to make one a second time. Scott McKain, the Master of Distinction, points that out so successfully. The latest Daily Dispatch of Distinction! … Continued

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