Email:  One of the Most Neglected Marketing Tools in the Hospitality Industry–Part 2

Email is One of the Most Neglected Marketing Tools. Email is one of the best ways to welcome your customers and stay in contact with them offering special packages on their return visits. To set up email campaigns, you will … Continued

Email:  One of the Most Neglected Marketing Tools in the Hospitality Industry–Part 1

How You Can Use The Email Facility In Your Hotel Management Software. Most, if not all, hotel management software packages contain an email module allowing your business to do some very sophisticated email marketing.  However, in many hotels, motels, and … Continued

Special St. Patrick’s Day Celebration Packages For Your Hotel

Saint Patrick’s Day Celebration:  Your Hotel’s Opportunity Many operators of hotels, motels, and Bed and Breakfasts overlook the great opportunities to take advantage of well-publicised celebrations.  With nationally (internationally) promoted celebrations, there is a built-in opportunity for you to easily … Continued

The Best Hotel Stay of Your Life!

WOW! Scott McKain does it again!  He is the specialist in Marketing with Distinction. As he points out, though this experience was over-the-top, you will be miles ahead in distinguishing your inn in your marketplace, if you pick one thing … Continued

Hurricane Irma Evacuees and Recovery in Florida–Your Hotel’s Role

You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand … Continued

Hurricane Harvey Evacuees and Recovery in Texas–Your Hotel’s Role

You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand! … Continued

Big Hotels: 5 takeaways on the state of revenue management … Good for Small Hotels, Too.

But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data.  While … Continued

Increase Direct Bookings By Adding Pages Of Local Interest To Your Website.

Take advantage of local searches and items of interest by putting up pages on your website that feature local interest items. Every area has local items of interest. There may be seasonal events, sight-seeing attractions, interesting areas to be visited, … Continued

Does Your Meeting Area Project A Radiant Distinction Reflective Of Your Hotel?

Besides being clean, attractive, and up-to-date, does it have the higher tech features that are needed and desirable by those who will use your meeting space?   A high-speed Wi-Fi for the participants which is also free builds the relationship … Continued

Tip: Develop Raffles For Wonderful Prizes For Your Hotel And Make Amazing Events Out Of The Process.

To promote your business have raffles where every guest’s name, for stays in a particular time-frame, goes into the drawing.  Make the drawing a special event at your inn and invite the whole community to the drawing.  Be sure that … Continued