A major part of Pull (or subliminal) Marketing is properly appealing to your customers.
Scott McKain has continued to shed compelling light on business successes and failures as he shares his thoughts on marketing. They are timeless and generic.
He emphasizes how Sears/KMart violated or failed in implementing each of the 4 essential pillars in creating distinction for ANY business. They are:
- Customer Experience Focus
As you will see in his video, Sears performed miserably in each one, not just recently, but for years. Many of you will remember Montgomery Wards which failed a number of years ago for largely the same reasons.
We will discuss these more in future posts.
Here is to your facility being the dominant hotel business in your marketplace!