When you haven’t asked your customers, you don’t really know what they want. Here is a great view from– Mary Shulzhenko Assistant Marketing Director at Provide Support, LLC Mary is an Assistant Marketing Director at Provide Support, LLC. She is … Continued
But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data. While … Continued
Both, actually. Push marketing is the usual type. The concept of push marketing is that, “I have something to sell which you need. Here’s what it costs and here’s how you can buy it.” And this is the way it … Continued
Harvard professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. While that may appear to be a very large amount of activity over which we are not in conscious control, it … Continued
The father of the scientific approach to advertising and marketing defined the field in 1924 when he published his book “Scientific Advertising.” Marketing and advertising were dramatically changed for the better therewith. The Business Dictionary defines Scientific Marketing like this: … Continued
Any marketing program you set up MUST be designed so you can directly measure its results. So many dollars are spent by businesses simply hoping they will produce an improved profit. However, they fail to set up ways to measure … Continued