If we were to name the single characteristic that made the biggest difference between success and failure of a marketing program, it would be perseverance. Often, a marketing program is designed and implemented in a satisfactory manner. However, before the program develops momentum and income, the business either loses interest or develops cold feet and stops the campaign. The owner or manager declares it a failure and anguishes over the money and resources spent, when the real cause may have been a failure to persevere.
They do not stay around for the payoff!
They fail to follow-up. They fail to assess as they go and make any necessary mid-course corrections shepherding the project through to profitability.
Any marketing program should have a time-frame and follow-up budget that is appropriate to the project. Remember, that perseverance not only applies to a particular marketing project, but the Comprehensive Marketing Program, itself, for the business.
Always stick around for the payoff!
Here is to your facility being the dominant hotel business in your marketplace!