Marketing Mistake Number Two–Fragmented Marketing

One of the biggest fundamental marketing mistakes business owners make, regardless of their business type, is fragmented marketing.
They do Program 1 for awhile, then Program 2 for awhile, and Program 3 for awhile never following through with perseverance or even properly and accurately measuring the results.
Why does this happen?  Often it is the result of “the latest, the greatest” Internet or Social Media idea sold by a “traveling dog and pony show.”  The people who sell them call themselves marketers when all they really are salesmen.
As a result, the business owner buys to product or service with no place in a comprehensive marketing plan for that business.
This approach is fatal to marketing efforts and wastes a lot of the business’s money.
Here is to your facility being the dominant hotel business in your marketplace!
May you have a wonderfully profitable business!
Your Hotel Marketing Dominator Team
Robbie Meek and Paul Elliott