Scott McKain points out that when all businesses around you are the same, it is not all that difficult to stand out or present your distinction to the potential guests in your market area.
Of course, once you have taken the position of distinction in your marketplace, you must continue on that mission. The good news is that once your distinction is established in your marketplace, it is not that difficult to maintain it.
Once established, your community will continue to grant you the leadership position even if you begin to abandon it. They will become and remain your raving fans.