To promote your business have raffles where every guest’s name, for stays in a particular time-frame, goes into the drawing. Make the drawing a special event at your inn and invite the whole community to the drawing. Be sure that … Continued
How about paying lower commissions for 3rd party reservations? There is official concern from the hotel industry about losing business to Airbnb. Not only are hotels losing a lot of money to Airbnb, but more and more hotels, motels, and … Continued
Is your inn listed in this resource? It is free to list your facility and spreads your marketing net. About Us Hoteldirectory.io provides an in-depth directory listing for all hotels and accommodations. Our website is a free online platform which … Continued
Distinguish your inn as you help your community in any natural disaster! If there is a disaster in your area, such as a fire, tornado, flood, or snow storm, you can very helpfully engage with your community in the relief … Continued
Now More Than Ever! In the history of hotel and motel management, it was known that local marketing was the life’s blood of the industry. Owners and managers all well understood that schmoozing the local businesses was important. That and … Continued
Imagine that you are having an event at your hotel. A guest has scheduled a reception in a meeting room for a group of local business representatives or wedding guests and the nearby restrooms for their guests are NOT pristine. … Continued
Are you failing? How do you distinguish your business in the marketplace? You may say you try to exceed your customers’ expectations. How can you “exceed customer expectations”? If you were asked what your customers’ expectations are, how would you … Continued
You cannot afford for your guest to expect to have a mediocre visit at your hotel! Part of the outside appearance of your facility is the lawn around it. In this example, on the left, the winter lawn is brown … Continued
How can I begin Pull Marketing for my hotel or motel? Since the brain is so vitally important to the marketer, and the subconscious processing is the most important part, how can we appeal to that part of the customer’s … Continued
Harvard professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. While that may appear to be a very large amount of activity over which we are not in conscious control, it … Continued
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