Your Hotel’s Distinction May Mean Disrupting The Hospitality Marketplace in Your Local Market
Wikipedia does a good job of describing the theory of Disruption. “Disruptive innovation is a term in the field of business administration which refers to an innovation that creates a new market and value network and eventually disrupts an … Continued
Email: One of the Most Neglected Marketing Tools in the Hospitality Industry–Part 2
Email is One of the Most Neglected Marketing Tools. Email is one of the best ways to welcome your customers and stay in contact with them offering special packages on their return visits. To set up email campaigns, you will … Continued
Do 1- And 2-Star Guests Expect Too Much And Complain Too Much On TripAdvisor?
What happens when your hotel or motel gets too many unfavorable reviews on sites like TripAdvisor? You may wish you did not have a TripAdvisor Business Account. You may want to simply delete it. You can’t delete your TripAdvisor Business … Continued
Don’t Confuse A Dominator With Domineering In Hotel Marketing
Too often, we may confuse domination with domineering. They are very different terms. Domination implies overlooking from a superior elevation or command because of superior height or position. It does not imply a nefarious or hostile action or position. Domineering, … Continued
Special St. Patrick’s Day Celebration Packages For Your Hotel
Saint Patrick’s Day Celebration: Your Hotel’s Opportunity Many operators of hotels, motels, and Bed and Breakfasts overlook the great opportunities to take advantage of well-publicised celebrations. With nationally (internationally) promoted celebrations, there is a built-in opportunity for you to easily … Continued
Are You Guilty of Making Your Hotel Look Like a “Horse Meat Syndrome” Facility?
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Unfortunately, some hotel and motel owners seem determined to lower their facilities to the lowest possible level in their marketplaces. This is NOT the market position that represents the sort of “distinction” ANY hotelier would ever want his or her … Continued
Hurricane Irma Evacuees and Recovery in Florida–Your Hotel’s Role
You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand … Continued
Is Your Facility Rules And Systems-based or Customer Satisfaction-Based? What About United Airlines?
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How do rules and systems differ from customer satisfaction? Rules and systems are focused on what the company wants. This focus thinks only of the needs and desires of the company often to the nearly complete disregard for the best … Continued
Meet Your Competition And Add A Little More . . . A Guaranteed Way To Fail!
Copycat competition NEVER allows you to distinguish yourself and your business in your marketplace! Too often, a business will attempt to compete in their marketplace by surveying the competition and matching their performance and offerings. They will then do their … Continued
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