But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data. While … Continued
Besides being clean, attractive, and up-to-date, does it have the higher tech features that are needed and desirable by those who will use your meeting space? A high-speed Wi-Fi for the participants which is also free builds the relationship … Continued
To promote your business have raffles where every guest’s name, for stays in a particular time-frame, goes into the drawing. Make the drawing a special event at your inn and invite the whole community to the drawing. Be sure that … Continued
Yes, of course, we should be saying, “Thank You,” but what two are often more important? Any idea what those 2 words are? Do you emphasize them to your staff? Check out what @scottmckain says about them.#HotelMarketingDominator https://t.co/cpltaKB8u6 — Hotel … Continued
Personality – the magic element that connects you with your target audience and differentiates you in a unique way from your competitors. Don’t sell hotel rooms, but instead sell character, personality, and spirit – the traits of great hospitality. Captivate … Continued
Are you failing? How do you distinguish your business in the marketplace? You may say you try to exceed your customers’ expectations. How can you “exceed customer expectations”? If you were asked what your customers’ expectations are, how would you … Continued
Both, actually. Push marketing is the usual type. The concept of push marketing is that, “I have something to sell which you need. Here’s what it costs and here’s how you can buy it.” And this is the way it … Continued
Harvard professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. While that may appear to be a very large amount of activity over which we are not in conscious control, it … Continued
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