If we were to name the single characteristic that made the biggest difference between success and failure of a marketing program, it would be perseverance. Often, a marketing program is designed and implemented in a satisfactory manner. However, before the … Continued
One of the biggest fundamental marketing mistakes business owners make, regardless of their business type, is fragmented marketing. They do Program 1 for awhile, then Program 2 for awhile, and Program 3 for awhile never following through with perseverance … Continued
Unfortunately, many businesses do marketing in a very fragmented way. They have no comprehensive marketing plan for their businesses. As a result, they do one project–perhaps an expensive one–then another. Their projects are not designed to fit into a more … Continued
A definition of marketing — The presentation of a product or service that solves a problem for the potential purchaser. Until a person solves another person’s problem, no money changes hands–there is no commerce. This may seem entirely too simple, … Continued