Are your local ads failing? While there is much less print advertising in marketing these days, there are still some very good reasons to use print ads and very good ways to do so. You can also use these universal … Continued
Now More Than Ever! In the history of hotel and motel management, it was known that local marketing was the life’s blood of the industry. Owners and managers all well understood that schmoozing the local businesses was important. That and … Continued
We have all heard how important a first impression is and how you never have an opportunity to make one a second time. Scott McKain, the Master of Distinction, points that out so successfully. The latest Daily Dispatch of Distinction! … Continued
These are the timeless features of excellent customer service. They have simply been applied to the marketplace during the digital age. From: www.providesupport.com According to McKinsey survey 70% of buying experiences are based on how the customers feel they are … Continued
What are you missing? If the professionals in customer support make these mistakes, it is even easier for the rest of us to make them. And we certainly will, UNLESS we pay close attention making it a … Continued
Are you failing? How do you distinguish your business in the marketplace? You may say you try to exceed your customers’ expectations. How can you “exceed customer expectations”? If you were asked what your customers’ expectations are, how would you … Continued
You cannot afford for your guest to expect to have a mediocre visit at your hotel! Part of the outside appearance of your facility is the lawn around it. In this example, on the left, the winter lawn is brown … Continued
You cannot afford for your guest to expect to have a mediocre visit at your hotel! How can you favorably influence your guests at the subconscious level upon their arrival? Improve your business’s appearance from the outside in! Start with … Continued
How can I begin Pull Marketing for my hotel or motel? Since the brain is so vitally important to the marketer, and the subconscious processing is the most important part, how can we appeal to that part of the customer’s … Continued
Your best source of increased revenue for your hotel or motel is your local market! You are certainly bombarded daily with offers to improve your online marketing. Yes, those tools are very important and you likely already have 3rd party … Continued
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