Distinction in the Marketplace is Just That! Exceptional Distinction!
Distinction in the marketplace is just that! Truly Exceptional Distinction! The very profitable goal of distinction for your hotel, motel, or bed and breakfast begins with making your facility clearly the very best in your market area. In making your … Continued
Your Hotel’s Distinction May Mean Disrupting The Hospitality Marketplace in Your Local Market
Wikipedia does a good job of describing the theory of Disruption. “Disruptive innovation is a term in the field of business administration which refers to an innovation that creates a new market and value network and eventually disrupts an … Continued
Email: One of the Most Neglected Marketing Tools in the Hospitality Industry–Part 2
Email is One of the Most Neglected Marketing Tools. Email is one of the best ways to welcome your customers and stay in contact with them offering special packages on their return visits. To set up email campaigns, you will … Continued
Email: One of the Most Neglected Marketing Tools in the Hospitality Industry–Part 1
How You Can Use The Email Facility In Your Hotel Management Software. Most, if not all, hotel management software packages contain an email module allowing your business to do some very sophisticated email marketing. However, in many hotels, motels, and … Continued
Do 1- And 2-Star Guests Expect Too Much And Complain Too Much On TripAdvisor?
What happens when your hotel or motel gets too many unfavorable reviews on sites like TripAdvisor? You may wish you did not have a TripAdvisor Business Account. You may want to simply delete it. You can’t delete your TripAdvisor Business … Continued
Don’t Confuse A Dominator With Domineering In Hotel Marketing
Too often, we may confuse domination with domineering. They are very different terms. Domination implies overlooking from a superior elevation or command because of superior height or position. It does not imply a nefarious or hostile action or position. Domineering, … Continued
Special St. Patrick’s Day Celebration Packages For Your Hotel
Saint Patrick’s Day Celebration: Your Hotel’s Opportunity Many operators of hotels, motels, and Bed and Breakfasts overlook the great opportunities to take advantage of well-publicised celebrations. With nationally (internationally) promoted celebrations, there is a built-in opportunity for you to easily … Continued
Are You Guilty of Making Your Hotel Look Like a “Horse Meat Syndrome” Facility?
posted in: Customer Service, Local Marketing, Marketing Basics, Marketing Mistakes, Marketing With Distinction |
0
Unfortunately, some hotel and motel owners seem determined to lower their facilities to the lowest possible level in their marketplaces. This is NOT the market position that represents the sort of “distinction” ANY hotelier would ever want his or her … Continued
The Best Hotel Stay of Your Life!
posted in: Customer Service, Local Marketing, Marketing With Distinction, Returning Customers, Special packages |
0
WOW! Scott McKain does it again! He is the specialist in Marketing with Distinction. As he points out, though this experience was over-the-top, you will be miles ahead in distinguishing your inn in your marketplace, if you pick one thing … Continued
You must be logged in to post a comment.