Scott McKain points out that when all businesses around you are the same, it is not all that difficult to stand out or present your distinction to the potential guests in your market area. Of course, once you have taken … Continued
Personality – the magic element that connects you with your target audience and differentiates you in a unique way from your competitors. Don’t sell hotel rooms, but instead sell character, personality, and spirit – the traits of great hospitality. Captivate … Continued
How would you like your hotel one weekend every month with National Guard soldiers? You should be thrilled with that thought! Having your hotel or motel full one weekend each month with National Guard soldiers is a great way to … Continued
Are your local ads failing? While there is much less print advertising in marketing these days, there are still some very good reasons to use print ads and very good ways to do so. You can also use these universal … Continued
These are the timeless features of excellent customer service. They have simply been applied to the marketplace during the digital age. From: www.providesupport.com According to McKinsey survey 70% of buying experiences are based on how the customers feel they are … Continued
What are you missing? If the professionals in customer support make these mistakes, it is even easier for the rest of us to make them. And we certainly will, UNLESS we pay close attention making it a … Continued