We have all heard how important a first impression is and how you never have an opportunity to make one a second time. Scott McKain, the Master of Distinction, points that out so successfully. The latest Daily Dispatch of Distinction! … Continued
You cannot afford for your guest to expect to have a mediocre visit at your hotel! How can you favorably influence your guests at the subconscious level upon their arrival? Improve your business’s appearance from the outside in! Start with … Continued
Your best source of increased revenue for your hotel or motel is your local market! You are certainly bombarded daily with offers to improve your online marketing. Yes, those tools are very important and you likely already have 3rd party … Continued
The tools offered to you in your Hotel & Hospitality Management Software and the Third-party Reservation Referral systems, such as Orbitz, Expedia, and Hotels.com, are your bread and butter. If you learn how to use your own email program and … Continued
The father of the scientific approach to advertising and marketing defined the field in 1924 when he published his book “Scientific Advertising.” Marketing and advertising were dramatically changed for the better therewith. The Business Dictionary defines Scientific Marketing like this: … Continued
If we were to name the single characteristic that made the biggest difference between success and failure of a marketing program, it would be perseverance. Often, a marketing program is designed and implemented in a satisfactory manner. However, before the … Continued
One of the biggest fundamental marketing mistakes business owners make, regardless of their business type, is fragmented marketing. They do Program 1 for awhile, then Program 2 for awhile, and Program 3 for awhile never following through with perseverance … Continued
Unfortunately, many businesses do marketing in a very fragmented way. They have no comprehensive marketing plan for their businesses. As a result, they do one project–perhaps an expensive one–then another. Their projects are not designed to fit into a more … Continued
A definition of marketing — The presentation of a product or service that solves a problem for the potential purchaser. Until a person solves another person’s problem, no money changes hands–there is no commerce. This may seem entirely too simple, … Continued
Welcome to Hotel Marketing Dominator! Is your hotel struggling to remain profitable? Is it already running at a deficit in this difficult economy? DO NOT wait day in and day out desperately hoping for improvement! MAKE that improvement happen! You … Continued
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