Are Your People Really Presenting Your Business As They Should? First Impressions!
Are you losing business because the FIRST THING your customers hear from you barely acknowledges their existence? You as an owner or manager may not fully recognize how important a turn-off such a damaging interaction can be for your hospitality … Continued
Email: One of the Most Neglected Marketing Tools in the Hospitality Industry–Part 2
Email is One of the Most Neglected Marketing Tools. Email is one of the best ways to welcome your customers and stay in contact with them offering special packages on their return visits. To set up email campaigns, you will … Continued
Email: One of the Most Neglected Marketing Tools in the Hospitality Industry–Part 1
How You Can Use The Email Facility In Your Hotel Management Software. Most, if not all, hotel management software packages contain an email module allowing your business to do some very sophisticated email marketing. However, in many hotels, motels, and … Continued
Do 1- And 2-Star Guests Expect Too Much And Complain Too Much On TripAdvisor?
What happens when your hotel or motel gets too many unfavorable reviews on sites like TripAdvisor? You may wish you did not have a TripAdvisor Business Account. You may want to simply delete it. You can’t delete your TripAdvisor Business … Continued
Are Your “Customer Satisfaction Surveys” Irritating Your Hotel Guests?
Initially, short customer satisfaction surveys were very popular … in 2003. As Scott McKain of Create Distinction points out, even the inventor of the idea, Fred Reichheld, wishes it would go away. It seems that anything we do on the Internet … Continued
Don’t Confuse A Dominator With Domineering In Hotel Marketing
Too often, we may confuse domination with domineering. They are very different terms. Domination implies overlooking from a superior elevation or command because of superior height or position. It does not imply a nefarious or hostile action or position. Domineering, … Continued
Special St. Patrick’s Day Celebration Packages For Your Hotel
Saint Patrick’s Day Celebration: Your Hotel’s Opportunity Many operators of hotels, motels, and Bed and Breakfasts overlook the great opportunities to take advantage of well-publicised celebrations. With nationally (internationally) promoted celebrations, there is a built-in opportunity for you to easily … Continued
Are You Guilty of Making Your Hotel Look Like a “Horse Meat Syndrome” Facility?
posted in: Customer Service, Local Marketing, Marketing Basics, Marketing Mistakes, Marketing With Distinction |
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Unfortunately, some hotel and motel owners seem determined to lower their facilities to the lowest possible level in their marketplaces. This is NOT the market position that represents the sort of “distinction” ANY hotelier would ever want his or her … Continued
Quickly Establish Distinction for Your Business in Your Marketplace!
posted in: Local Marketing, Marketing Foundations, Marketing Mistakes, Marketing With Distinction |
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A major part of Pull (or subliminal) Marketing is properly appealing to your customers. Scott McKain has continued to shed compelling light on business successes and failures as he shares his thoughts on marketing. They are timeless and generic. He … Continued
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