But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data. While … Continued
Copycat competition NEVER allows you to distinguish yourself and your business in your marketplace! Too often, a business will attempt to compete in their marketplace by surveying the competition and matching their performance and offerings. They will then do their … Continued
Besides being clean, attractive, and up-to-date, does it have the higher tech features that are needed and desirable by those who will use your meeting space? A high-speed Wi-Fi for the participants which is also free builds the relationship … Continued
Yes, of course, we should be saying, “Thank You,” but what two are often more important? Any idea what those 2 words are? Do you emphasize them to your staff? Check out what @scottmckain says about them.#HotelMarketingDominator https://t.co/cpltaKB8u6 — Hotel … Continued
Scott McKain points out that when all businesses around you are the same, it is not all that difficult to stand out or present your distinction to the potential guests in your market area. Of course, once you have taken … Continued
Personality – the magic element that connects you with your target audience and differentiates you in a unique way from your competitors. Don’t sell hotel rooms, but instead sell character, personality, and spirit – the traits of great hospitality. Captivate … Continued
How would you like your hotel one weekend every month with National Guard soldiers? You should be thrilled with that thought! Having your hotel or motel full one weekend each month with National Guard soldiers is a great way to … Continued
Distinguish your inn as you help your community in any natural disaster! If there is a disaster in your area, such as a fire, tornado, flood, or snow storm, you can very helpfully engage with your community in the relief … Continued
Imagine that you are having an event at your hotel. A guest has scheduled a reception in a meeting room for a group of local business representatives or wedding guests and the nearby restrooms for their guests are NOT pristine. … Continued
We have all heard how important a first impression is and how you never have an opportunity to make one a second time. Scott McKain, the Master of Distinction, points that out so successfully. The latest Daily Dispatch of Distinction! … Continued
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