Quickly Establish Distinction for Your Business in Your Marketplace!

by | posted in: Local Marketing, Marketing Foundations, Marketing Mistakes, Marketing With Distinction | 0

A major part of Pull (or subliminal) Marketing is properly appealing to your customers.

One of the best ways to improve your distinction in your marketplace is to know how to improve yourself.
Distinguish Your Hotel From Your Competition

Scott McKain has continued to shed compelling light on business successes and failures as he shares his thoughts on marketing. They are timeless and generic.

He emphasizes how Sears/KMart violated or failed in implementing each of the 4 essential pillars in creating distinction for ANY business. They are:

  1. Clarity
  2. Creativity
  3. Communication
  4. Customer Experience Focus

As you will see in his video, Sears performed miserably in each one, not just recently, but for years.  Many of you will remember Montgomery Wards which failed a number of years ago for largely the same reasons.

We will discuss these more in future posts.

 

 

Here is to your facility being the dominant hotel business in your marketplace!
May you have a wonderfully profitable business!
Your Hotel Marketing Dominator Team
Robbie Meek and Paul Elliott