Don’t Confuse A Dominator With Domineering In Hotel Marketing

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Too often, we may confuse domination with domineering. They are very different terms.

Hotel Marketing Dominator always focused on distinction in the marketplace. To do that the Hotel, Motel, or B&B must always be customer-focused to achieve the very best results in the local marketplace. Do not merely compete, but distinguish your facility by providing a much better experience. Always engage your social media contacts whether good or bad.
Domination versus Domineering

Domination implies overlooking from a superior elevation or command because of superior height or position. It does not imply a nefarious or hostile action or position.

Domineering, on the other hand, refers to ruling arbitrarily or despotically; to tyrannize.

It is much like a chess game. One of the players will ultimately control the board and win the match by dominating the board. But winning a chess game is not domineering the match.

Of course, in the marketing business, we never want to be despots or tyrants! We want to fit comfortably, cooperatively, and supportively in our local communities. In other words, we want to clearly be productive members of the business community supporting other businesses as well as promoting our own.

However, we do want to be the best hoteliers in town! And we want to be recognized as the best by everyone in town. That is a process that includes dedication, persistence, and perseverance. Domination in the marketplace is something that requires a plan that is executed relentlessly.

Obviously, that plan will have a number of features. Good execution of the plan will require that each of the features is acted upon a regular basis. If there is a feature which you never get around to, perhaps should be eliminated. However, before you do so, be sure that you haven’t neglected it for some reason other than it’s being ineffective. Too often, we neglect a particular feature simply because we don’t enjoy doing it.

If you are neglecting it because you would rather not do it, consider hiring someone to accomplish that task on a regular basis so that it does not leave a gap in an otherwise good marketing program. In your marketing domination plan, it is far better to pay whatever it takes to have someone else implement one of the features than it is to allow it to remain undone. It is much like weakening a cartwheel by removing one of the spokes. It will not function as well and ultimately will fail completely.

Here is to your facility being the dominant, most successful, hotel business in your marketplace!

May you have a wonderfully profitable business!
Your Hotel Marketing Dominator Team
Robbie Meek and Paul Elliott