Are Your People Really Presenting Your Business As They Should? First Impressions!
Are you losing business because the FIRST THING your customers hear from you barely acknowledges their existence? You as an owner or manager may not fully recognize how important a turn-off such a damaging interaction can be for your hospitality … Continued
Distinction in the Marketplace is Just That! Exceptional Distinction!
Distinction in the marketplace is just that! Truly Exceptional Distinction! The very profitable goal of distinction for your hotel, motel, or bed and breakfast begins with making your facility clearly the very best in your market area. In making your … Continued
Your Hotel’s Distinction May Mean Disrupting The Hospitality Marketplace in Your Local Market
Wikipedia does a good job of describing the theory of Disruption. “Disruptive innovation is a term in the field of business administration which refers to an innovation that creates a new market and value network and eventually disrupts an … Continued
Email: One of the Most Neglected Marketing Tools in the Hospitality Industry–Part 1
How You Can Use The Email Facility In Your Hotel Management Software. Most, if not all, hotel management software packages contain an email module allowing your business to do some very sophisticated email marketing. However, in many hotels, motels, and … Continued
Are Your “Customer Satisfaction Surveys” Irritating Your Hotel Guests?
Initially, short customer satisfaction surveys were very popular … in 2003. As Scott McKain of Create Distinction points out, even the inventor of the idea, Fred Reichheld, wishes it would go away. It seems that anything we do on the Internet … Continued
Special St. Patrick’s Day Celebration Packages For Your Hotel
Saint Patrick’s Day Celebration: Your Hotel’s Opportunity Many operators of hotels, motels, and Bed and Breakfasts overlook the great opportunities to take advantage of well-publicised celebrations. With nationally (internationally) promoted celebrations, there is a built-in opportunity for you to easily … Continued
Quickly Establish Distinction for Your Business in Your Marketplace!
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A major part of Pull (or subliminal) Marketing is properly appealing to your customers. Scott McKain has continued to shed compelling light on business successes and failures as he shares his thoughts on marketing. They are timeless and generic. He … Continued
Hurricane Harvey Evacuees and Recovery in Texas–Your Hotel’s Role
You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand! … Continued
Things Hoteliers Need To Know About What Their Guests Like And Dislike.
Qualtric has published its 2017 Hotel Pain Index and the results are revealing. 2017 Hotel Pain Index details what makes positive, negative stays: Qualtric’s 2017 Hotel Pain Index goes through what makes a bad hotel experience, what makes a … Continued
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