Are You Guilty of Making Your Hotel Look Like a “Horse Meat Syndrome” Facility?

Are You Guilty of Making Your Hotel Look Like a “Horse Meat Syndrome” Facility?

by | posted in: Customer Service, Local Marketing, Marketing Basics, Marketing Mistakes, Marketing With Distinction | 0

Unfortunately, some hotel and motel owners seem determined to lower their facilities to the lowest possible level in their marketplaces. This is NOT the market position that represents the sort of “distinction” ANY hotelier would ever want his or her … Continued

The Best Hotel Stay of Your Life!

The Best Hotel Stay of Your Life!

by | posted in: Customer Service, Local Marketing, Marketing With Distinction, Returning Customers, Special packages | 0

WOW! Scott McKain does it again!  He is the specialist in Marketing with Distinction. As he points out, though this experience was over-the-top, you will be miles ahead in distinguishing your inn in your marketplace, if you pick one thing … Continued

Quickly Establish Distinction for Your Business in Your Marketplace!

Quickly Establish Distinction for Your Business in Your Marketplace!

by | posted in: Local Marketing, Marketing Foundations, Marketing Mistakes, Marketing With Distinction | 0

A major part of Pull (or subliminal) Marketing is properly appealing to your customers. Scott McKain has continued to shed compelling light on business successes and failures as he shares his thoughts on marketing. They are timeless and generic. He … Continued

12 Things Your Customers Really Wish You Knew About Them

12 Things Your Customers Really Wish You Knew About Them

by | posted in: Customer Service, Local Marketing, Marketing Basics, Marketing Mistakes, Marketing With Distinction, Returning Customers | 0

When you haven’t asked your customers, you don’t really know what they want.  Here is a great view from– Mary Shulzhenko Assistant Marketing Director at Provide Support, LLC Mary is an Assistant Marketing Director at Provide Support, LLC. She is … Continued

Hurricane Irma Evacuees and Recovery in Florida–Your Hotel’s Role

Hurricane Irma Evacuees and Recovery in Florida–Your Hotel’s Role

by | posted in: Customer Service, Local Marketing, Marketing With Distinction, operating in disasters, Returning Customers, Special packages | 0

You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand … Continued

Hurricane Harvey Evacuees and Recovery in Texas–Your Hotel’s Role

Hurricane Harvey Evacuees and Recovery in Texas–Your Hotel’s Role

by | posted in: Customer Service, Local Marketing, Marketing Foundations, Marketing With Distinction, Returning Customers, Special packages | 0

You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand! … Continued

Things Hoteliers Need To Know About What Their Guests Like And Dislike.

Things Hoteliers Need To Know About What Their Guests Like And Dislike.

by | posted in: Customer Service, Local Marketing, Marketing Foundations, Marketing Mistakes, Marketing With Distinction | 0

Qualtric has published its 2017 Hotel Pain Index and the results are revealing.     2017 Hotel Pain Index details what makes positive, negative stays: Qualtric’s 2017 Hotel Pain Index goes through what makes a bad hotel experience, what makes a … Continued

Is Your Facility Rules And Systems-based or Customer Satisfaction-Based? What About United Airlines?

Is Your Facility Rules And Systems-based or Customer Satisfaction-Based? What About United Airlines?

by | posted in: Customer Service, Local Marketing, Marketing Basics, Marketing Mistakes, Marketing With Distinction | 0

How do rules and systems differ from customer satisfaction? Rules and systems are focused on what the company wants.  This focus thinks only of the needs and desires of the company often to the nearly complete disregard for the best … Continued

Big Hotels: 5 takeaways on the state of revenue management … Good for Small Hotels, Too.

Big Hotels: 5 takeaways on the state of revenue management … Good for Small Hotels, Too.

by | posted in: Customer Service, Local Marketing, Marketing Basics, Marketing Foundations, Marketing With Distinction, Returning Customers, Special packages | 0

But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data.  While … Continued

Meet Your Competition And Add A Little More . . . A Guaranteed Way To Fail!

Meet Your Competition And Add A Little More . . . A Guaranteed Way To Fail!

by | posted in: Local Marketing, Marketing Basics, Marketing Foundations, Marketing Mistakes, Marketing With Distinction | 0

Copycat competition NEVER allows you to distinguish yourself and your business in your marketplace! Too often, a business will attempt to compete in their marketplace by surveying the competition and matching their performance and offerings.  They will then do their … Continued