What About Online Marketing and Search Engine Optimization?

Online marketing is essential!

Having your inn look good online is just as important as having your buildings and surrounding areas looking clean, attractive and desirable.  If your online presence is shoddy, only expect that you will affect potential guests negatively.  If you are not paying attention to your online profile, potential guests think you must not care very much about your business, and, therefore, them!

Can you really afford that?  I would hope you would agree loudly that you cannot and must not!

The Capterra Hotel Management Blog emphasizes that you should not do so and gives some easy, very inexpensive things you can do to correct any deficiencies.  Just look at their statistics.  They point out how valuable claiming and filling out your TripAdvisor profile is so important.  As an inn owner, manager, or sales director, you simply cannot afford to miss out on this valuable resource.

When you have some of these things completed, you can begin emphasizing your Local Marketing–the investment that will pay off much better in the long run.

Here is to your facility being the dominant hotel business in your marketplace!
May you have a wonderfully profitable business!
Your Hotel Marketing Dominator Team
Robbie Meek and Paul Elliott