Tip: How To Make Your Ads Perform Better In Your Local Market

Are your local ads failing? While there is much less print advertising in marketing these days, there are still some very good reasons to use print ads and very good ways to do so. You can also use these universal … Continued

Is Local Marketing Still Important?

Now More Than Ever! In the history of hotel and motel management, it was known that local marketing was the life’s blood  of the industry.  Owners and managers all well understood that schmoozing the local businesses was important.  That and … Continued

Create That ‘We’ve Been Expecting You’ Guest Experience

We have all heard how important a first impression is and how you never have an opportunity to make one a second time. Scott McKain, the Master of Distinction, points that out so successfully. The latest Daily Dispatch of Distinction! … Continued

6 Tips to Improve Your Customer Service in the Modern Marketplace

These are the timeless features of excellent customer service.  They have simply been applied to the marketplace during the digital age. From: www.providesupport.com According to McKinsey survey 70% of buying experiences are based on how the customers feel they are … Continued

The Best Hotel Stay of Your Life!

WOW! Scott McKain does it again!  He is the specialist in Marketing with Distinction. As he points out, though this experience was over-the-top, you will be miles ahead in distinguishing your inn in your marketplace, if you pick one thing … Continued

Top 15 Mistakes Made In Customer Service

      What are you missing? If the professionals in customer support make these mistakes, it is even easier for the rest of us to make them.  And we certainly will, UNLESS we pay close attention making it a … Continued

12 Things Your Customers Really Wish You Knew About Them

When you haven’t asked your customers, you don’t really know what they want.  Here is a great view from– Mary Shulzhenko Assistant Marketing Director at Provide Support, LLC Mary is an Assistant Marketing Director at Provide Support, LLC. She is … Continued

Creating Distinction in Your Marketplace

Are you failing? How do you distinguish your business in the marketplace?  You may say you try to exceed your customers’ expectations. How can you “exceed customer expectations”?  If you were asked what your customers’ expectations are, how would you … Continued

Quickly Establish Distinction for Your Business in Your Marketplace!

A major part of Pull (or subliminal) Marketing is properly appealing to your customers. Scott McKain has continued to shed compelling light on business successes and failures as he shares his thoughts on marketing. They are timeless and generic. He … Continued