12 Things Your Customers Really Wish You Knew About Them

When you haven’t asked your customers, you don’t really know what they want.  Here is a great view from– Mary Shulzhenko Assistant Marketing Director at Provide Support, LLC Mary is an Assistant Marketing Director at Provide Support, LLC. She is … Continued

Hurricane Irma Evacuees and Recovery in Florida–Your Hotel’s Role

You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand … Continued

Hurricane Harvey Evacuees and Recovery in Texas–Your Hotel’s Role

You can take advantage of natural disasters and be embraced as a wonderful servant of those evacuees who have been displaced and those in the Disaster Relief! This creates a wonderful public relations momentum for your business and your brand! … Continued

Things Hoteliers Need To Know About What Their Guests Like And Dislike.

Qualtric has published its 2017 Hotel Pain Index and the results are revealing.     2017 Hotel Pain Index details what makes positive, negative stays: Qualtric’s 2017 Hotel Pain Index goes through what makes a bad hotel experience, what makes a … Continued

Is Your Facility Rules And Systems-based or Customer Satisfaction-Based? What About United Airlines?

How do rules and systems differ from customer satisfaction? Rules and systems are focused on what the company wants.  This focus thinks only of the needs and desires of the company often to the nearly complete disregard for the best … Continued

Big Hotels: 5 takeaways on the state of revenue management … Good for Small Hotels, Too.

But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data.  While … Continued

Meet Your Competition And Add A Little More . . . A Guaranteed Way To Fail!

Copycat competition NEVER allows you to distinguish yourself and your business in your marketplace! Too often, a business will attempt to compete in their marketplace by surveying the competition and matching their performance and offerings.  They will then do their … Continued

Increase Direct Bookings By Adding Pages Of Local Interest To Your Website.

Take advantage of local searches and items of interest by putting up pages on your website that feature local interest items. Every area has local items of interest. There may be seasonal events, sight-seeing attractions, interesting areas to be visited, … Continued

Does Your Meeting Area Project A Radiant Distinction Reflective Of Your Hotel?

Besides being clean, attractive, and up-to-date, does it have the higher tech features that are needed and desirable by those who will use your meeting space?   A high-speed Wi-Fi for the participants which is also free builds the relationship … Continued

Things You Can Change To Improve Your Outcomes

Often, when we look at improving our marketing to boost our distinction in our marketplace, we fail to look first at ourselves to understand how we can improve ourselves first.  In fact, we may not even consider that there is … Continued