Scientific Marketing in the Hotel Industry: Learn It and Use It

The father of the scientific approach to advertising and marketing defined the field in 1924 when he published his book “Scientific Advertising.”  Marketing and advertising were dramatically changed for the better therewith.

The Business Dictionary defines Scientific Marketing like this:

Application of analytical testing and statistical methods in gathering and interpreting market information.

That sounds very dry and complicated.  Scientific Advertising does not have to be either when applied to local hotel/motel marketing.

Wikipedia offers the definition thus:

Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or in humanities.

Are you tired of wasting advertising and marketing money?  Join us!  We use techniques in local marketing that are easily and effectively scientific in nature.

By the way, you can download a PDF of Claude Hopkins’ classic book.

Here is to your facility being the dominant hotel business in your marketplace!