Unfortunately, many businesses do marketing in a very fragmented way. They have no comprehensive marketing plan for their businesses.
As a result, they do one project–perhaps an expensive one–then another. Their projects are not designed to fit into a more comprehensive plan whose parts complement one another. Usually, this fragmented, disorganized approach is the result of never having developed a Comprehensive Marketing Plan for their business. The result is a lot of wasted money and the owner/manager’s perception that marketing is not worth it.
That’s a BIG mistake!
Well-done, scientifically designed and assessed marketing always produces a profit! Don’t doubt us!
A Comprehensive Marketing Plan does not need to be elaborate or expensive. It simply needs to be complete for your hotel in your local community marketplace.
Check out this resource on how to develop a comprehensive marketing plan.