Take advantage of local searches and items of interest by putting up pages on your website that feature local interest items.
Every area has local items of interest. There may be seasonal events, sight-seeing attractions, interesting areas to be visited, or activities such as vocal performances or repertory theaters. All these can be written about. These will increase your online search visibility.
You may be able to get people associated with those features to write the articles for you. Local attractions often have sales and marketing staff members who would be eager to write such articles for you to post on your website. You can use them, not only as articles, but as blog posts or other things, such as reviews.
Everyone benefits from the additional Internet search engine visibility–you and the attraction. It makes everyone more of a winner and distinguishes you in your local marketplace, since you may be the only hotel or motel in the area which does these simple, yet effective, techniques.
Of course, anytime someone provides you something to use on your website, be sure to give them proper credit for their intellectual material. Not only is that your legal obligation under trademark and copyright laws, it really makes you their hero.
— Hotel Marketing (@HotelDominator) May 4, 2017
Here is to your facility being the dominant hotel business in your marketplace!