How would you like your hotel one weekend every month with National Guard soldiers? You should be thrilled with that thought! Having your hotel or motel full one weekend each month with National Guard soldiers is a great way to … Continued
Are your local ads failing? While there is much less print advertising in marketing these days, there are still some very good reasons to use print ads and very good ways to do so. You can also use these universal … Continued
Distinguish your inn as you help your community in any natural disaster! If there is a disaster in your area, such as a fire, tornado, flood, or snow storm, you can very helpfully engage with your community in the relief … Continued
Now More Than Ever! In the history of hotel and motel management, it was known that local marketing was the life’s blood of the industry. Owners and managers all well understood that schmoozing the local businesses was important. That and … Continued
Your best source of increased revenue for your hotel or motel is your local market! You are certainly bombarded daily with offers to improve your online marketing. Yes, those tools are very important and you likely already have 3rd party … Continued
Any marketing program you set up MUST be designed so you can directly measure its results. So many dollars are spent by businesses simply hoping they will produce an improved profit. However, they fail to set up ways to measure … Continued
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