Tip: How To Make Your Ads Perform Better In Your Local Market

Are your local ads failing? While there is much less print advertising in marketing these days, there are still some very good reasons to use print ads and very good ways to do so. You can also use these universal … Continued

Profit Tip: Possibly THE Most Important Area for Creating Positive (or Negative) Impressions of Your Hotel

Imagine that you are having an event at your hotel.  A guest has scheduled a reception in a meeting room for a group of local business representatives or wedding guests and the nearby restrooms for their guests are NOT pristine. … Continued

Create That ‘We’ve Been Expecting You’ Guest Experience

We have all heard how important a first impression is and how you never have an opportunity to make one a second time. Scott McKain, the Master of Distinction, points that out so successfully. The latest Daily Dispatch of Distinction! … Continued

Top 15 Mistakes Made In Customer Service

      What are you missing? If the professionals in customer support make these mistakes, it is even easier for the rest of us to make them.  And we certainly will, UNLESS we pay close attention making it a … Continued

Quickly Establish Distinction for Your Business in Your Marketplace!

A major part of Pull (or subliminal) Marketing is properly appealing to your customers. Scott McKain has continued to shed compelling light on business successes and failures as he shares his thoughts on marketing. They are timeless and generic. He … Continued

Problems With Your Hotel’s or Motel’s Presentation! Part 1

You cannot afford for your guest to expect to have a mediocre visit at your hotel! How can you favorably influence your guests at the subconscious level upon their arrival? Improve your business’s appearance from the outside in! Start with … Continued

What About Online Marketing and Search Engine Optimization?

Online marketing is essential! Having your inn look good online is just as important as having your buildings and surrounding areas looking clean, attractive and desirable.  If your online presence is shoddy, only expect that you will affect potential guests … Continued

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