Marketing Basics Archives - Page 2 of 4 - The Original Hotel Marketing Dominator - What happens if your competitors implement these tools and you don't? . . . Disaster!

29 Jun 2017

Is Your Facility Rules And Systems-based or Customer Satisfaction-Based? What About United Airlines?

by admin | posted in: Customer Service, Local Marketing, Marketing Basics, Marketing Mistakes, Marketing With Distinction | 0

How do rules and systems differ from customer satisfaction? Rules and systems are focused on what the company wants. This focus thinks only of the needs and desires of the company often to the nearly complete disregard for the best … Continued

6 Jun 2017

Big Hotels: 5 takeaways on the state of revenue management … Good for Small Hotels, Too.

by admin | posted in: Customer Service, Local Marketing, Marketing Basics, Marketing Foundations, Marketing With Distinction, Returning Customers, Special packages | 0

But revenue management in a time of shrinking profits for hotels is even simpler than that for small hotels. The first 3 elements discussed at The Hospitality Sales and Marketing Association International (HSMAI) conference in Toronto deal with the data. While … Continued

14 May 2017

Meet Your Competition And Add A Little More . . . A Guaranteed Way To Fail!

by admin | posted in: Local Marketing, Marketing Basics, Marketing Foundations, Marketing Mistakes, Marketing With Distinction | 0

Copycat competition NEVER allows you to distinguish yourself and your business in your marketplace! Too often, a business will attempt to compete in their marketplace by surveying the competition and matching their performance and offerings. They will then do their … Continued

4 May 2017

Increase Direct Bookings By Adding Pages Of Local Interest To Your Website.

by admin | posted in: Local Marketing, Marketing Basics, Marketing With Distinction, Special packages | 0

Take advantage of local searches and items of interest by putting up pages on your website that feature local interest items. Every area has local items of interest. There may be seasonal events, sight-seeing attractions, interesting areas to be visited, … Continued

28 Apr 2017

Things You Can Change To Improve Your Outcomes

by admin | posted in: Marketing Basics, Marketing Foundations, Marketing Mistakes, Marketing With Distinction | 0

Often, when we look at improving our marketing to boost our distinction in our marketplace, we fail to look first at ourselves to understand how we can improve ourselves first. In fact, we may not even consider that there is … Continued

25 Apr 2017

Tip: Develop Raffles For Wonderful Prizes For Your Hotel And Make Amazing Events Out Of The Process.

by admin | posted in: Customer Service, Local Marketing, Marketing Basics, Marketing With Distinction, Returning Customers, Special packages | 0

To promote your business have raffles where every guest’s name, for stays in a particular time-frame, goes into the drawing. Make the drawing a special event at your inn and invite the whole community to the drawing. Be sure that … Continued

23 Apr 2017

What Two Words Should We Be Saying To Customers?

by admin | posted in: Customer Service, Marketing Basics, Marketing Mistakes, Marketing With Distinction, Returning Customers | 0

Yes, of course, we should be saying, “Thank You,” but what two are often more important? Any idea what those 2 words are? Do you emphasize them to your staff? Check out what @scottmckain says about them.#HotelMarketingDominator https://t.co/cpltaKB8u6 — Hotel … Continued

22 Apr 2017

Be Distinct In Your Marketplace. Don’t Drown In The Sameness Of Your Competition!

by admin | posted in: Customer Service, Local Marketing, Marketing Basics, Marketing With Distinction | 0

Scott McKain points out that when all businesses around you are the same, it is not all that difficult to stand out or present your distinction to the potential guests in your market area. Of course, once you have taken … Continued

20 Apr 2017

Secret: How To Distinguish Your Inn In Your Marketplace

by admin | posted in: Customer Service, Local Marketing, Marketing Basics, Marketing With Distinction, Returning Customers | 0

Personality – the magic element that connects you with your target audience and differentiates you in a unique way from your competitors. Don’t sell hotel rooms, but instead sell character, personality, and spirit – the traits of great hospitality. Captivate … Continued

19 Apr 2017

TIP: How To Fill Your Hotel One Weekend Every Month

by admin | posted in: Local Marketing, Marketing Basics, Marketing Foundations, Marketing With Distinction, Returning Customers, Special packages | 0

How would you like your hotel one weekend every month with National Guard soldiers? You should be thrilled with that thought! Having your hotel or motel full one weekend each month with National Guard soldiers is a great way to … Continued