Both, actually. Push marketing is the usual type. The concept of push marketing is that, “I have something to sell which you need. Here’s what it costs and here’s how you can buy it.” And this is the way it … Continued
How can I begin Pull Marketing for my hotel or motel? Since the brain is so vitally important to the marketer, and the subconscious processing is the most important part, how can we appeal to that part of the customer’s … Continued
Your best source of increased revenue for your hotel or motel is your local market! You are certainly bombarded daily with offers to improve your online marketing. Yes, those tools are very important and you likely already have 3rd party … Continued
Online marketing is essential! Having your inn look good online is just as important as having your buildings and surrounding areas looking clean, attractive and desirable. If your online presence is shoddy, only expect that you will affect potential guests … Continued
Harvard professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. While that may appear to be a very large amount of activity over which we are not in conscious control, it … Continued
The tools offered to you in your Hotel & Hospitality Management Software and the Third-party Reservation Referral systems, such as Orbitz, Expedia, and Hotels.com, are your bread and butter. If you learn how to use your own email program and … Continued
The father of the scientific approach to advertising and marketing defined the field in 1924 when he published his book “Scientific Advertising.” Marketing and advertising were dramatically changed for the better therewith. The Business Dictionary defines Scientific Marketing like this: … Continued
If we were to name the single characteristic that made the biggest difference between success and failure of a marketing program, it would be perseverance. Often, a marketing program is designed and implemented in a satisfactory manner. However, before the … Continued
One of the biggest fundamental marketing mistakes business owners make, regardless of their business type, is fragmented marketing. They do Program 1 for awhile, then Program 2 for awhile, and Program 3 for awhile never following through with perseverance … Continued
Unfortunately, many businesses do marketing in a very fragmented way. They have no comprehensive marketing plan for their businesses. As a result, they do one project–perhaps an expensive one–then another. Their projects are not designed to fit into a more … Continued
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