The tools offered to you in your Hotel & Hospitality Management Software and the Third-party Reservation Referral systems, such as Orbitz, Expedia, and Hotels.com, are your bread and butter. If you learn how to use your own email program and make wise choices in the Third-party Reservation Referral systems, they will pay the bills and keep your doors open.
Your Hospitality Management program will at least have methods to contact your previous customers, such as email and possibly direct mail. This is your bread and butter that will keep you solvent. Learn the software tools and use them!
However, your REAL profit will be from returning customers AND your marketing efforts in your local market area.
BUT you must give them a reason to return to your facility and to come to your facility from local events and referrals.
Join us to learn how those things are done.