What are you missing? If the professionals in customer support make these mistakes, it is even easier for the rest of us to make them. And we certainly will, UNLESS we pay close attention making it a … Continued
Are you failing? How do you distinguish your business in the marketplace? You may say you try to exceed your customers’ expectations. How can you “exceed customer expectations”? If you were asked what your customers’ expectations are, how would you … Continued
You cannot afford for your guest to expect to have a mediocre visit at your hotel! Part of the outside appearance of your facility is the lawn around it. In this example, on the left, the winter lawn is brown … Continued
You cannot afford for your guest to expect to have a mediocre visit at your hotel! How can you favorably influence your guests at the subconscious level upon their arrival? Improve your business’s appearance from the outside in! Start with … Continued
Both, actually. Push marketing is the usual type. The concept of push marketing is that, “I have something to sell which you need. Here’s what it costs and here’s how you can buy it.” And this is the way it … Continued
How can I begin Pull Marketing for my hotel or motel? Since the brain is so vitally important to the marketer, and the subconscious processing is the most important part, how can we appeal to that part of the customer’s … Continued
Your best source of increased revenue for your hotel or motel is your local market! You are certainly bombarded daily with offers to improve your online marketing. Yes, those tools are very important and you likely already have 3rd party … Continued
Online marketing is essential! Having your inn look good online is just as important as having your buildings and surrounding areas looking clean, attractive and desirable. If your online presence is shoddy, only expect that you will affect potential guests … Continued
Harvard professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. While that may appear to be a very large amount of activity over which we are not in conscious control, it … Continued
The tools offered to you in your Hotel & Hospitality Management Software and the Third-party Reservation Referral systems, such as Orbitz, Expedia, and Hotels.com, are your bread and butter. If you learn how to use your own email program and … Continued
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